Boosting Personal Financial Health among Millennials

brand activation

Working age does not meet the expectation that financial function will not last long, as age factors can reduce individual productivity, and the time has come for old age and retirement.

Jago aimed to support increasing knowledge about the importance of financial health by using Jago’s features as a life-centric finance application to simplify money management. Jago targeted to spread value through an educational campaign and convey the message and engage with the target audience.


Better living with healthy financing

lingkaranx was entrusted to form an awareness program to educate Jago’s audiences to reach financial health and improve their quality of life. lingkaranx concepted an idea of Fintamin (Vitamin Financial). Then, Jago introduced the required skills and knowledge to be able to enjoy financial health and maturity, which are described as a series of nutrients that will help financial health and resilience: Fintamin A (Analyze Expense), Fintamin B (Budgeting), Fintamin C (Check and Balance), Fintamin D (Disciplined in saving and investing), Fintamin E (Explore extra skills and income for the future), and Fintamin K (Kindred spirit in financial management).

Those Fintamin options were divided into 3 different categories: Stamina, Metabolism, and Immune. Stamina was to supplement participants by having positive cash flow knowledge. Metabolism came to support participants by having saving and investment insights. Lastly, Immune was targeted to participants by understanding the income streams by having an extra income. 


Fintamin Booster for Long-Term Goals 

The specific classes were named Financial Metabolism Booster, Financial Immune Booster, and Financial Stamina Booster. As Financial Metabolism Booster covered the topics of enabling participants to be the master of their own finances, including prioritizing financial expenses and creating a smart budget for their daily expenses. It consisted of high dose of Fintamin A, Fintamin B, and Fintamin C. The Financial Immune Booster focused on crafting the right understanding of saving and investing to achieve financial goals, including developing personal financial goals, savings strategies & risk management as well as fundamental knowledge of Investment. It consisted of a high dose of Fintamin D and Fintamin K. Finally, the Financial Stamina Booster focused on acquiring the right mindset to grow income including measuring the value of time, turning hobbies into profit, and discovering opportunities to make money online. It consisted of a high dose of Fintamin E and Fintamin K.

At the end of the program, the participants were able to shift their mindset about financial freedom from negative to positive cash flow and understand more about the importance of financial health, and they could do more effectively by using Jago.

Client

Bank Jago

Challenge

Increase knowledge about the importance of financial health and promote Bank Jago’s features.

Outcome

Providing relevant programs to increase the Fintamin campaign with series of program that help users to boost their personal financiall health.

Date

Nov - Dec, 2021

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