Marsha Imaniera Senior Consultant at Maverick — — – When one thinks of United Airlines, what readily comes to mind is its string of “breathtakingly bad” crisis management cases. Earlier this year, a video of 69-year-old David ...
Gilang Bahar Market Researcher at Firefly Millward Brown — — – Need to conduct market research for your own startup company? it is very important to know about your market so you can create a viable business idea or targeting t...
Iqbal Hariadi Marketing Manager of KitaBisa — — – Every social enterprise marketing campaign involves a slice of giving back. Then, what can a social enterprise do to set them selves apart? How can we stand up and engage more peo...
Dimas Novriandi & Ivan Loviano Digital Team of Jenius — — – Everyone knows that social media is a powerful tool to brands disseminate the promotional message and increase brand awareness. But not everyone understands how to ma...
Yopie Suryadi Founder of Mailtarget.co — — – Effective digital marketing starts with a planned and well-informed marketing strategy. A good strategy helps you define your vision, mission and business goals, and outlines the steps ...
Indraswari Agnes Content Writer Poligrabs Creative Studio — — – The rise of digital technologies has given a various impact on human behavior – one of which is how people make purchasing choices. For marketeers, it is very es...
Yopie Suryadi Founder MailTarget.co — — – With the popularity growth of email marketing platforms like MailChimp or Hubspot, we’re getting more inquiries from customers looking to connect these applications with their CRM system...
Cenmi Mulyanto Ass. Analytics Director at Mirum — — – Google Analytics is a highly helpful tool to illustrate both quality of leads and areas for improvement. But, let’s clarify what’s your goal and how Google Analytics works,...
Cenmi Ass. Analytics Director at Mirum — — – Having a strong online presence is an essential component of your digital marketing strategy, that’s why Search Engine Optimization (SEO) is the backbone of your online visibility. SE...
Mellyana Frederika Project Manager at Pulse Lab Jakarta — — – Although the government is responsible for public services such as education, health and transportation, a public service is not necessarily provided by the government ...